Negeri Sembilan FC (NSFC) are taking another important step towards building a more sustainable, professional and competitive football club, with a renewed focus on commercial growth and player performance development.
NSFC Chief Executive Officer, Faliq Firdaus Muhammad Rom, said the club’s sponsorship partnership with Energy Fuel represents more than a commercial agreement. Instead, it reflects confidence in the club’s long-term vision, direction and future ambitions.
Speaking at the signing ceremony of the strategic partnership between NSFC and Energy Fuel, Faliq stressed that sponsorship in modern football has evolved beyond simple brand visibility.
“Sponsorship in the modern football era is no longer just about displaying a brand logo. It is also about believing in the development of a club,” he said.
“For us at NSFC, sponsorship is not merely about logos or branding on LED boards. It is about trust in the vision, the journey and the future we are trying to build.”
According to Faliq, the demands of modern football require high levels of discipline, intensity and performance. As a result, areas such as sports science, nutrition and player recovery have become increasingly vital in helping teams compete consistently throughout the season.
He said the collaboration with Energy Fuel would not only strengthen the club commercially, but also support NSFC’s efforts to provide players with better performance resources.
“This partnership does not only help from a commercial perspective, but also plays an important role in ensuring that NSFC players receive the best possible performance support throughout the season,” he added.
Faliq also highlighted the shared values between NSFC and Energy Fuel, particularly resilience, consistency and the determination to keep moving forward despite challenges.
The three-year sponsorship agreement is expected to become more than a short-term commercial arrangement. NSFC hope it will develop into a long-term strategic relationship that benefits both parties and contributes to the club’s wider growth.
“NSFC are on a journey to build a club that is more sustainable, professional and competitive, not only on the pitch but also in terms of management and commercial value,” Faliq said.
The CEO also expressed his appreciation to Negeri Sembilan Menteri Besar, Dato’ Seri Utama Aminuddin Harun, who is also the Chairman of NSFC, for his continuous support in strengthening the club’s commercial position.
For Negeri Sembilan supporters, this partnership signals a positive move behind the scenes. While results on the pitch remain the main focus for fans, modern football success is also shaped by strong management, better commercial planning and improved player support systems.
With Energy Fuel now part of the club’s journey, NSFC appear determined to lay stronger foundations for the future — one built on professionalism, performance and long-term sustainability.
